It is just a single domain consisting of different web pages. We all know that by now, but what we don’t all know or we are not aware of is the benefits a website can provide to our business and its see that in today’s time about 65 to 70% business don’t actually have any online presence.

If you have a business and don’t have a website, “it’s like having a baby without a name “and you are intentionally trying on handing over the business to your competitors and losing out on opportunities for your business.

So, if you expect your website to help you directly generate income over the coming years, you can regard it as a fixed asset and put the cost of development on your balance sheet.

The Ultimate Destination For All Marketing Efforts
Regardless if you’re conducting offline marketing, email marketing or even social media marketing, all your efforts need to direct the users to one platform wherein they can get all the information required. Your website acts as that platform. Moreover, with effective analytical tools, you can even analyze the result of all your marketing efforts. Based on the data received, you can determine which strategies are working and which have scope for improvement.

It’s Very Cost-Effective
It’s a common notion that creating and maintaining a website is costly, but this is far from the truth. If you compare marketing through traditional methods, maintaining a website is quite cost-effective. Moreover, with the website, you can make as many changes as you want without any extra cost.

A Marketing Tool That Works Round The Clock
In the digital world, there are no time restrictions as your website is available to the entire world. Considering time differences and people’s habits, a consumer could want certain information about your brand at any hour. In such cases, a website is highly beneficial as it provides relevant information about your brand round the clock, from anywhere. Moreover, to ensure you’re making the most of this marketing tool, you must keep updating the site with relevant information frequently to ensure people keep coming back to your site to learn more.

Optimize Your FAQ Page
As mentioned previously, the main reason why users visit a website is to gather relevant information about the brand. If they aren’t able to find the information easily, they are most likely going to leave your website and visit your competitor’s website. A FAQ page is a great way to address almost all of your visitor’s queries, with all the information stored in one place. Moreover, by effectively optimizing the FAQ page.